How I bought Jeep Baby to Australia

I did my first partnership nearly 20 years ago.

I was on a trip to America when I saw something that combined my two loves — brands and babies.

It was a Jeep baby stroller, sitting proudly on the shelf at Toys “R” Us in Boston.

Something went off in my head — a light bulb moment.

I thought, “I don’t think there’s anything like this back home.”

When I got back to Australia, I did my research — and I was right. There was nothing like it.

By pure luck, I was heading to an expo where the manufacturer was also exhibiting.

So, with all the confidence in the world, I walked up to their stand and asked if I could represent their brand in Australia and bring Jeep baby strollers to Australian parents.

That first meeting went really well.

When I got home, I did a full feasibility study — market demand, pricing, retail opportunities — and kept in contact with them over many late-night calls and emails until, finally, they said yes.

I ordered samples, got them tested to meet Australian safety standards, and worked with the factory to make the necessary modifications. Eventually, we created a version that passed compliance and could be sold through retail stores across the country.

That was the moment I realised something powerful - working with another brand makes everything easier.

When you align with an established name, you borrow their credibility and influence, which helps open doors faster.

So let me ask you, have you ever thought about partnering with another brand to grow your business?