Having grown a start-up into a global company, and now working with the big brands, Therese knows what it takes to create great brand partnerships.  After 20 years in marketing, Therese has written a guide for small business to understand what strategic marketing partnerships and brand collaborations are, how to find the right partners, and increase your visibility to your ideal audience, gain credibility from brands your customers trust already, and increase the profitability of your business leveraging the assets you have already.