AI Training for Product & Franchise Brands

Make AI practical for your team – so they can use it in real campaigns, real sales conversations and real customer service, without needing to be “tech people”.

Right now, every meeting seems to include the words “we should be using AI more”.

But under the buzzwords, most teams are stuck:

  • A few people dabbling with tools on the side

  • No shared standards or prompts

  • No idea how to make sure AI supports the brand instead of risking it

I’ve been teaching AI to Australian businesses since mid-2023 – touring with the NSW Small Business Minister for Small Business Month, leading AI training for the Federal Government’s Digital Solutions Program, and working with thousands of owners and marketers who don’t see themselves as “technical”.

My specialty is turning complex tech into simple, safe workflows your team can use in marketing, sales and customer service – starting the moment we work together.

Available as a full day, two half days, or four weekly 2-hour online sessions.

“She makes the complex, simple and procedural.

– Facklemann

Trusted to teach AI by:

Trusted by brands and shows including:

Teaching AI since June 2023 to thousands of Australian businesses – from solo founders to national brands.

LogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogoLogo

AI Is Everywhere. Your Team Still Isn’t Confident Using It.

AI Is progressing FAST.

But Your Team

Still Isn’t Confident Using It.

If you’re leading a product-based business or marketing team, you’ve probably noticed:

  • AI is in every article and leadership meeting… but no one can clearly explain how it applies to your SKUs, your retailers, your campaigns.

  • A couple of keen team members are experimenting, but you’re worried about brand safety, data security and quality control.

  • Your marketers are spending hours writing briefs, emails, launch plans and posts by hand – because they’re scared AI will “get it wrong”.

Image

AI is in every article and leadership meeting… but no one can clearly explain how it applies to your SKUs, your retailers, your campaigns.

  • You’ve even been told not to use AI internally, while paying agencies serious money to create assets that could be repurposed, reformatted and re-energised with the right prompts and guardrails.

  • Sales and customer-facing teams keep asking for better content and better tools, but the backlog never ends.

Image

A couple of keen team members are experimenting, but you’re worried about brand safety, data security and quality control.

Image

Your marketers are spending hours writing briefs, emails, launch plans and posts by hand – because they’re scared AI will “get it wrong”.

Image

You’ve even been told not to use AI internally, while paying agencies serious money to create assets that could be repurposed, reformatted and re-energised with the right prompts and guardrails.

Image

Sales and customer-facing teams keep asking for better content and better tools, but the backlog never ends.

You have a sense that competitors are getting ahead, and you don’t want to wake up in 18 months and realise you’ve been left behind.

Your people don’t need another “AI is the future” keynote. They need clear examples, live demos and guided practice using AI on their work.

AI Growth Training for Product Brands

This is a practical AI training program for product-based businesses, franchises and marketing teams that can be delivered as:

  • One full in-person day, or

  • Two half days, or

  • Four weekly 2-hour online sessions

By the end, your team will:

  • Understand where AI belongs in their daily work – and where it doesn’t.

  • Have tested prompts and workflows for your real campaigns, offers and customer journeys.

  • Know how to use AI safely for copy, ideas, research, planning and customer comms.

  • Walk away with a library of prompts, templates and examples tied to your brand – not generic examples from another industry.

No hype. No jargon. Just practical AI for brands with products to sell and customers to serve.

What We Cover in Your AI Growth Program

Whether we do it in one intensive day or spread it out over several shorter sessions, we work through four key areas.

Delorenzo

CEO Institute

Conference Highlight

AI Without the Jargon

We start with a clear, non-technical foundation:

  • What AI actually is (and isn’t)

  • Where it’s safe to use – and where you still need human judgment

  • Simple guidelines for brand safety, data and approvals

This gives everyone the same baseline, from juniors to senior leaders – and helps you keep your risk team calm.

AI for Marketing

Then we jump straight into real marketing work:

  • Turning product features into on-brand messaging and headlines

  • Building campaign ideas and content pillars for your categories

  • Repurposing one asset into emails, socials, product descriptions and retail copy

  • Using AI to brief agencies better – and squeeze more value from the assets you already own

We use your actual products, launches and content so the work sticks.

AI for Sales & Customer Service

We show how AI can support the frontline:

  • Drafting and refining sales emails, call scripts and follow-ups

  • Creating FAQ responses and support content in your tone of voice

  • Summarising long documents, JBPs and contracts into clear talking points

  • Helping teams prep for retailer meetings, roadshows and partner presentations

The goal: faster, clearer communication that still sounds like you.

Building Your AI Playbook

We finish by turning experiments into a working system:

  • Documenting what worked best for your brand during training

  • Creating a shared library of prompts and workflows for your team

  • Defining simple “rules of the road” – what’s allowed, what needs checking, and where to get help

Your team ends up with a repeatable AI playbook, not just a one-off inspiration session.

Who Brings Me In for AI Training

Are you a fit?

This AI Growth program is ideal for:

Image

Marketing & brand teams in product-based companies who want to use AI without diluting the brand.

  • Marketing & brand teams in product-based companies who want to use AI without diluting the brand.

  • Sales and customer service teams who want better content, faster, without waiting on marketing or agencies for every request.

  • Franchise and multi-site networks that need simple, safe AI systems their outlets can actually follow.

  • Leaders who want their people to feel confident and capable, not threatened or “banned” from using AI.

Image

Sales and customer service teams who want better content, faster, without waiting on marketing or agencies for every request.

Image

Franchise and multi-site networks that need simple, safe AI systems their outlets can actually follow.

Image

Leaders who want their people to feel confident and capable, not threatened or “banned” from using AI.

You don’t need a technical team. You just need a team that’s curious and under pressure to do more with the time they have.

Why Organisers Book Me (And Rebook Me)

Commercial + Creative

 I speak both CFO and CMO – every story ties back to real numbers and real trade-offs.

Category Fluent

Building products, interiors, beauty, FMCG and franchising are my natural habitat. Your audience doesn’t need Marketing 101.

Easy to work with

Clear, fast communication; the right assets on time; no drama. My job is to make your event – and you – look good.

Action-notes, not just quotes

Attendees leave with specific ideas they can plug straight into brand plans, JBPs, channel strategies and partner pitches.

0+

events

0+

years in product brands

Millions in partnership value unlocked

Why Me (and Not Just Any AI Trainer)

Image

Trusted by government to teach AI.

I’ve delivered AI training for the Federal Government’s Digital Solutions Program and toured regional NSW for Small Business Month with the Small Business Minister – helping business owners understand and use AI safely and practically.

Image

Zero-code, real-world experience.

I’ve built AI apps, GPTs and agents with no technical background. If I can do it, your team can too. I know the exact explanations and exercises that unlock the “Oh – I get it now” moment for non-technical people.

Image

Deep product and partnership background.

My entire career has been spent in product, partnerships and retail – not software. The examples and prompts we use are tailored to ranges, retailers, launches, campaigns and customers, not abstract tech demos.

Image

Clear, human teaching style.

I specialise in turning complex ideas into plain English and giving people permission to play. The sessions feel safe, energising and practical – not overwhelming or patronising.

  • Trusted by government to teach AI.

    I’ve delivered AI training for the Federal Government’s Digital Solutions Program and toured regional NSW for Small Business Month with the Small Business Minister – helping business owners understand and use AI safely and practically.

  • Zero-code, real-world experience.

    I’ve built AI apps, GPTs and agents with no technical background. If I can do it, your team can too. I know the exact explanations and exercises that unlock the “Oh – I get it now” moment for non-technical people.

  • Deep product and partnership background.

    My entire career has been spent in product, partnerships and retail – not software. The examples and prompts we use are tailored to ranges, retailers, launches, campaigns and customers, not abstract tech demos.

  • Clear, human teaching style.

    I specialise in turning complex ideas into plain English and giving people permission to play. The sessions feel safe, energising and practical – not overwhelming or patronising.

This isn’t about turning your people into engineers. It’s about making smart, everyday AI use normal in your organisation.

“Therese is amazing and one gold nugget after another.”

– Small business owner

What Teams Say After AI Training

Reviews 5.0 ★★★★★

★ ★ ★ ★ ★

“Therese made AI feel simple and useful, not scary. Our team walked away with prompts and workflows we actually use every week.”

[Name]
[Name]
Marketing Director
★ ★ ★ ★ ★

“We’d been told to be cautious with AI. After this training, we finally have guardrails and a clear way to get more value from the content and assets we already have.”

[Name]
[Name]
Head of Brand
★ ★ ★ ★ ★

“The best part was using our own examples. People could immediately see where AI sits in their day-to-day work with customers and retailers.”

[Name]
[Name]
Customer Experience Lead

Format, Delivery & Investment

Choose the format that fits your team:

  • Option 1: One Full Day (in person or virtual)

  • Ideal for kickoffs, offsites and intense “let’s get this done” energy.

  • Option 2: Two Half Days

  • Perfect when teams can’t be away from BAU for a whole day.

  • Option 3: Weekly 2-Hour Online Sessions

  • Best for distributed teams who want time to implement between sessions.

All formats include:

  • Pre-session call to understand your products, channels and current tools.

  • Customised agenda and examples tailored to your brand and category.

  • An AI Growth Workbook with prompts, exerciss and space for your own systems.

  • Optional 60-minute follow-up clinic 4–6 weeks later to review progress an refine workflows.

Investment:

Share a few details and I’ll send options that fit your team, timing and goals.

Flat program fee (varies by format and team size), with simple, transparent travel if required.

Ready to Make AI Practical for Your Team?

If you’d like your people to stop hearing about AI and start using it safely and confidently in their everyday work, let’s talk about the right format for your team.

Check My Availability

Share a few details about your event and I’ll reply ASAP

Questions You Might Have

Reviews 5.0 ★★★★★

Do my team need to be technical?

No. If they can use a browser and basic tools, they’ll be fine. This is built for non-technical people.

What tools do you teach?

We focus on widely available generative AI tools (and any platforms you already use). The emphasis is on thinking and workflows, not mastering one piece of software.

Can we combine this with a keynote?

Yes. Many clients book a keynote on AI for Product Growth for a broader audience, then run training with a smaller core team.

Can this be tailored for our franchisees or retailers?

Absolutely. We can design a version specifically for your network, with simple, repeatable systems they can implement locally.

Speaker • Trainer • Partnership Architect • Author

therese@theresetarlinton.com

© Therese Tarlinton - The Brand Matchmaker

Social Info

Based in Australia. Available to work with brands, events and teams globally.